Conceptualized and executed by the Amra Notun club of the University of Wollongong in Dubai, this is the first multimedia project for everyone involved.
Filmed over just a course of two weeks, a narrator tells his story about finding freedom through different definitions in the form of a short unspoken “docu-fiction” (real personalities, fictional events). The 4 minute video follows the views of 12 very different people all dealing with the same mission, explaining what “Freedom Is” and how the pieces fall into one big story.
Initially, the goal was to create a video commercial to promote the annual event ‘UOWD Student Convention’ which was merely a public speaking competition at the time, with the topic “Freedom Is..”.
Very soon, the focus changed to making more than just a less-than-a-minute commercial seeing as to how it was all turning out after a couple of video shoots. UOWD Student Convention was then changed to a program inclusive of a public speaking competition, the premiere of the documentary and SFS Ability’s drama, who joined shortly after.
Understanding how new we were at this, we tried to keep it short and simple yet visually and conceptually interesting. We first followed the format of simply having a person put a banner up with their views on freedom and simply naming the person along with their nationality. One of the many challenges was finding someone with a different perspective on freedom and their willingness to participate.
All video shoot locations were unplanned and changes were made to the storyboard accordingly to meet the concepts halfway. As the length of the content expanded beyond anticipation, everyone’s individual videos had to be arranged and linked to have an actual conclusion than being shown at random.
It might be luck or talent that has been itching beneath the surface, but the final outcome was nowhere close to how we started, and I guess its a part of all creative processes.
Upon reception and reflection on our debut in filmmaking and acting, Amra Notun promises to do more films in the future, most probably for the next UOWD Student Convention.